Designing the product website for a four-product AI customer experience suite.
We designed and built the complete product website for Jeem by Extensya — four integrated AI products, one clear narrative, full bilingual support.
Extensya, a leading customer experience company in the Middle East, was launching Jeem — a suite of four AI-powered products. They needed a product website that could communicate the value of four distinct but connected tools, drive demo requests, and work flawlessly in both English and Arabic.
The challenge wasn't just design — it was narrative architecture: how to present four complex AI products without overwhelming visitors while making each product's value crystal clear.
Unified omnichannel support dashboard with AI suggestions and smart routing.
Conversational AI with multi-language support and seamless agent handoff.
Advanced ticketing with auto-categorization, SLA management, and custom workflows.
Real-time emotion and sentiment analysis across customer touchpoints.
We started with words, not pixels. Before a single screen was designed, we mapped the narrative flow — how each product connects to the next, what a visitor needs to understand at each scroll point, and where conversion moments naturally live.
Instead of separate pages per product, we designed a single-page flow introducing Jeem as an ecosystem. Each product section follows the same pattern: problem statement → capability → proof, so understanding builds progressively.
Arabic wasn't an afterthought. The layout system, component spacing, and typography scale were designed to work natively in both directions. Arabic headlines weren't translated — they were rewritten to carry the same weight and rhythm.
Every section ends with a contextual CTA matched to the specific problem each product solves, instead of one generic "Book a Demo."
Complete site designed and built — responsive, fast, production-ready.
Four integrated product stories with clear value props and conversion paths.
Full EN/AR experience with native Arabic UX writing, not translation.
All website copy, CTAs, and microcopy across both languages.
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